Even with the best of products and services businesses often lose the interest of their target customers. Clothing industry is no different. While big brands tackle this problem with dedicated customer service executives, small apparel retailers, with limited budget, found themselves in the clueless land as how to reduce their customer attrition- loss of customers.
Whether you’re a startup or an established clothing business, you sure have faced this challenge where customers lose their interests in your offerings; it could be because of any number of reasons- bad products, unjust price range or high market competition.
Next time this problem knocks, clobber it back with these 5 winning ways.
1. Stock The Latest And Trending Apparels
With “start first with hooded t-shirts bulk” in the heading we mean, stay at the forefront of the changing fashion space and stock what’s currently trending in the market. A no-brainer way actually, but you would be surprised the numbers of clothing retailers who are too reluctant to know what’s making headlines in the fashion world, or too stupid to stock the old varieties of wholesale in the name of “being unique”. Stock what’s latest. Right now, go for long sleeve hooded t-shirt wholesale.
2. Watch Your Competitors
Even when putting forth your best step ahead, you can trail, thanks to high competition in the clothing market. You can do all the right things- offer the best women and men wears, price them cheap- but if your competitors are doing it better, your customer turnover would reduce. So watch your competitions and learn from them.
3. Be Very Strategic When Pricing Your Products
For a large set of consumers, quality is overrated. They would always look for low priced wears irrespective of quality- high or low. If you’re targeting these customers, be very careful about your pricing strategy. Depending on your niche market, target customers, their budget, needs, and market competition level- keep the price low, but also be careful about your profit margin (which we’re sure you always do, by the way).
4. Focus On Selected Target Consumers
Focusing on wide range of consumers, result in vague market expectations and customer & profit turnover. So concentrate on selected consumer base and their specific needs. And bulk-up (and customize) clothing wholesale accordingly.
5. Do Business With Renowned Manufacturers
They say, in clothing industry, success of the retailers depends on the type of wholesalers they do business with. So spend a considerable amount of your time in screening manufacturers and picking a good one. Their market reputation, distribution network, collection, wholesale price and quality, and dropshipping facility- factor all these things.
Use these 5 ways to reduce your customer attrition. Again, start with long sleeve hooded t shirt wholesale from top manufacturers.